Social Media Marketing: Pinterest for Business

Using Pinterest for hobbies? It's easy to use Pinterest for Business. Shopify experts show you how. Pinterest is a social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. Pinterest offers Rich Pins, Advertising, and the second highest traffic referral for Shopify's 529,000 online stores. Shopify says Pinterest also drives the third highest order value.





Pinterest for business: learn how to use social media marketing to drive sales and traffic with Pinterest. 



Video highlights

0:48 Use Rich Pins

1:44 Pin Smarter

4:04 Sell the Lifestyle

4:48 Piggyback on Popular Content

5:48 Run Pinterest Contests

6:43 Leverage the Power of Influencers

7:11 Engage Your Community





All Pinterest Resources:

Pinterest for Business Research - Shopify Social Commerce Infographic:http://www.shopify.com/blog/12731545-...

Pinterest for Business Research - Pinterest ROI Study by Piqora: http://blog.piqora.com/pinterest-roi-...

Pinterest Rich Pins: https://business.pinterest.com/en/ric...

Pinterest Business Account: https://business.pinterest.com/en

Example - Sycamore Street Press: http://www.sycamorestreetpress.com/

Example - Moorea Seal: http://www.mooreaseal.com/

Pin Smarter - Beautify Your Content: 8 Image Features that Shine on Pinterest:http://curalate.tumblr.com/post/75811...

Pin Smarter - How to Get More Pins and Repins on Pinterest: http://danzarrella.com/infographic-ho...

Pin Smarter - Timing is Everything: http://blog.sumall.com/journal/timing...

Pin Smarter - Pinterest Reveals the Most Popular Categories on Each Day of the Week:http://www.searchenginejournal.com/pi...

Pin Smarter - Why Every Ecommerce Business Needs a Blog: http://www.shopify.com/blog/13329281-...

Pin Smarter - Creating Content Pinterest Users Will Love: http://www.theblogmaven.com/pinterest...

Example - Charm and Gumption: https://www.pinterest.com/hollymariec...

Example - Nordstrom: https://www.pinterest.com/nordstrom/

Pinterest Business Research - 92% of All Pins Are Made by Women:http://www.forbes.com/sites/jeffberco...

Pinterest for Business Research - Male Pinterest Users Pin Content about Photography, Art, Design & Home Decor: http://phys.org/news/2014-02-male-pin...

Pinterest for Business Case Study - How Pinterest Boosted Jetsetter’s Traffic by 150%:http://mashable.com/2012/05/23/jetset...

Pinterest Contest Guidelines: https://business.pinterest.com/en/bra...

Pinterest App - Gleam.io: https://gleam.io/

Pinterest App - Wishpond: http://corp.wishpond.com/

Pinterest App - Woobox: https://woobox.com/

Example - Shopify Merchant Community Group Board: https://www.pinterest.com/shopify/sho...

Example - The Whitepepper: https://www.pinterest.com/whitepepper/