Tuesday, February 20, 2018

Proud to Announce I am a Pinterest Influencer with 150K monthly views!

Proud to announce that I am again top 1% Pinterest Influencer with nearly 150K monthly active views. Celebrations!

Sunday, January 21, 2018

Facebook Changes Newsfeed Ranking Algorithm to Favor Inter-Personal Connections

Big changes are coming to Facebook News Feed ranking algorithm. In its new message from Director of News Feed Product Management, Facebook announces that it's taking user feedback seriously and making changes to its Newsfeed ranking algorithm to favor person-to-person over person-to-page posts and contents. It's taking a step to back to its social network roots after a solid advertising run. But it is probably seeing less engagement and active usage on its site after all the promoted posts took over.

Facebook newsfeed ranking algorithm now favors interpersonal connections
Facebook further claims that this change is FRIENDS AND FAMILY FIRST approach. You can read the full release article and video here!
watch the product change announcement on facebook for ranking algorithm changes

facebook claims that this is a friends and family first change to its news feed ranking algorithm

Monday, January 8, 2018

SnapChat Spectacle Glasses Marketing Design

Have you seen the Snapchat aka SNAP Spectacle glasses vending machine? A big yellow machine with a big eye that resembles minions! Snapchat has a famous rainbow puke filter and now it has become an iconic design in its marketing and branding strategy, including this rainbow puke receipt! Wow the attention to details is great.

Did you know that the spectacle also comes with a ghost (Snap ghost icon) shaped lens wipe?
Attention to details? Yes, very!

Friday, December 22, 2017

Illustration and Hero Image for Medium - Best Practice for Medium

I was browsing Medium and saw a series of stories below. I love the black and white illustrations for these medium posts. They have great synergy with the medium design, UX and color palette, making them look natural native. Highly recommend using these black and white illustrations for Medium.

Illustration, Hero Image of Medium Posts
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Monday, December 11, 2017

Social Media Marketing: Pinterest for Business

Using Pinterest for hobbies? It's easy to use Pinterest for Business. Shopify experts show you how. Pinterest is a social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. Pinterest offers Rich Pins, Advertising, and the second highest traffic referral for Shopify's 529,000 online stores. Shopify says Pinterest also drives the third highest order value.

Pinterest for business: learn how to use social media marketing to drive sales and traffic with Pinterest. 

Video highlights

0:48 Use Rich Pins

1:44 Pin Smarter

4:04 Sell the Lifestyle

4:48 Piggyback on Popular Content

5:48 Run Pinterest Contests

6:43 Leverage the Power of Influencers

7:11 Engage Your Community

All Pinterest Resources:

Pinterest for Business Research - Shopify Social Commerce Infographic:http://www.shopify.com/blog/12731545-...

Pinterest for Business Research - Pinterest ROI Study by Piqora: http://blog.piqora.com/pinterest-roi-...

Pinterest Rich Pins: https://business.pinterest.com/en/ric...

Pinterest Business Account: https://business.pinterest.com/en

Example - Sycamore Street Press: http://www.sycamorestreetpress.com/

Example - Moorea Seal: http://www.mooreaseal.com/

Pin Smarter - Beautify Your Content: 8 Image Features that Shine on Pinterest:http://curalate.tumblr.com/post/75811...

Pin Smarter - How to Get More Pins and Repins on Pinterest: http://danzarrella.com/infographic-ho...

Pin Smarter - Timing is Everything: http://blog.sumall.com/journal/timing...

Pin Smarter - Pinterest Reveals the Most Popular Categories on Each Day of the Week:http://www.searchenginejournal.com/pi...

Pin Smarter - Why Every Ecommerce Business Needs a Blog: http://www.shopify.com/blog/13329281-...

Pin Smarter - Creating Content Pinterest Users Will Love: http://www.theblogmaven.com/pinterest...

Example - Charm and Gumption: https://www.pinterest.com/hollymariec...

Example - Nordstrom: https://www.pinterest.com/nordstrom/

Pinterest Business Research - 92% of All Pins Are Made by Women:http://www.forbes.com/sites/jeffberco...

Pinterest for Business Research - Male Pinterest Users Pin Content about Photography, Art, Design & Home Decor: http://phys.org/news/2014-02-male-pin...

Pinterest for Business Case Study - How Pinterest Boosted Jetsetter’s Traffic by 150%:http://mashable.com/2012/05/23/jetset...

Pinterest Contest Guidelines: https://business.pinterest.com/en/bra...

Pinterest App - Gleam.io: https://gleam.io/

Pinterest App - Wishpond: http://corp.wishpond.com/

Pinterest App - Woobox: https://woobox.com/

Example - Shopify Merchant Community Group Board: https://www.pinterest.com/shopify/sho...

Example - The Whitepepper: https://www.pinterest.com/whitepepper/

Getting started with Tumblr - Beginner's Guide

Tumblr pioneered the microblogging movement and perfected the art of short-form blogging. Its purchase by Yahoo arguable has derailed its fate of popularity, but still, it is a sanctuary of many artists and creative people.

Where does Tumblr fit in your marketing channel pipeline?

Think of Tumblr as the traffic generation engine, much like expert Q&A site Quora. Tumblr's strength lies in directing traffic and has build-in viral factors: easy share easy fav. 

Tumblr is a Gif Heaven

Gif's work extremely well on Tumblr and Tumblr handles a lot of gifs really smoothly. Meme, humor, comic strips... also preview of action films, animations, cartoons work extremely well on this platform. 

Tumblr themes are stunning. Instantly make your blog look professional

I really enjoy the wide selection FREE themes on tumblr. These themes are so amazing, I can get a great look in minutes. I also think the way Tumblr posts are formatted make the website look consistent and effective. 

Tumblr Monetization

This is a tough one. Tumblr was going to experiment with ad publishers but then decide to discontinue. There are some hacks to display Adsense, so far I haven't personally made any to work.  Technically Amazon Native Ads also works on Tumblr, have not tried it myself. 

You can always be a Tumblr Theme Developer

Sunday, December 10, 2017

Best Examples of Retail e-Commerce Photography

We collect fascinating retail photographs that do a great job showcasing unique products. From cocktail kit, patterns made of jewelry, landscape air plant kit to DIY craft kits, these retail photographs are natural, compelling and effective. This Pinterest board even shows you examples of how to market enamel pins, fragrance, scents, candles, water bottles, you name it. Get marketing inspirations here!

Marketing Inspirations: e-Commerce retail photography and merchandise display

Want to explore more? Check out this Pinterest board of wonderful retail displays


Proud to Announce I am a Pinterest Influencer with 150K monthly views!

Proud to announce that I am again top 1% Pinterest Influencer with nearly 150K monthly active views. Celebrations!