Saturday, June 3, 2017

Moz Keyword Explorer SEO Keyword Research

Start with some relevant keywords and targets, get suggestions, build a list of robust keywords and export it, track the list of keywords.

With a Moz Keyword Explorer tool you can:
  • View a list of top websites with your target keywords
  • View suggestions
  • Find long tail keywords that are relatively easy to rank for
  • Manage and organize a list of keywords
  • View keyword metrics
    • Mark and prioritize keywords by manually inputing importance value
    • View difficult and opportunity
    • Relevancy
    • Search volume - a moz metric
      • Volume - Moz improves on the search volume reported on Adword, which can span a wide range in reality regardless of the number displayed.  Moz reports volume in buckets differed by confidence. 90% confidence level. 
    • Difficulty a moz metric: based on Moz's original Keyword Difficulty tool but with improved algorithm
      • Scale of 0-100
      • Logarithmic - the higher the number the exponentially harder to rank for
      • 54 is fairly in the middle. 70 is already hard to rank for.
      • Based on the pages that are ranking in SERPs their domain and page authority strength
    • Opportunity - a moz metric
      • A low opportunity score may mean there are lots of potential results that may distract user. 
      • SERP Feature SERP Analysis
        • The stats on this page feeds into the Opportunity score 
        • Expected click through rate of the organic search result. If there are lots of knowledge graph, links and other rich contents on the SERP page then opportunity is decreased. Lots of SERP results means higher competition. 
    • Potential - a moz metric
      • Low potential can mean low keyword volume
      • Best keywords out of a large set of potential keywords
      • Potential score will be high if difficulty is low, volume is high, and opportunity (click through rate is high)  is high 
      • Now called priority
    • Priority
      • Previously potential
      • Combine volume difficulty opportunity
      • 70 is already high
      • High score means keywords to prioritize
    • Importance - score
      • You can score your own keywords
      • Changing importance score will make Moz recalculate potential score
Best practice: keep the number of keywords manageable and be selective.
Low difficulty high opportunity keywords are the best.

Moz Keyword Explorer Tool Potential is Now Called Priority

Udacity Digital Marketing Nanodgree course still uses the terminology - Potential, which is now called Priority.

Source: Moz Pro Keyword Explorer help https://moz.com/help/guides/keyword-explorer

41 comments:

  1. Search engine optimization, or SEO, becomes a bit more complicated by the year. What used to be a fairly simple process of placing well chosen keywords into website content has developed over the years into a complicated system that requires onsite and offsite strategy. link of my website

    ReplyDelete
  2. Web Honkers is Canada’s leading digital marketing firm, with top rated SEO Experts who are committed to our client’s success with offices in Toronto, Canada and in London, UK.
    Digital Marketing Agency

    ReplyDelete
  3. Much obliged to you for setting aside the opportunity to distribute this data extremely helpful!
    seo toronto 2m

    ReplyDelete
  4. Next you want to look into web site trends, for instance what type of traffic your web site is generating and where that traffic is coming from. seo log analyzer

    ReplyDelete
  5. The writings so beautifully composed. They are just irresistible.
    seo providers

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. a pacesetter in seek and digital advertising gear, has officially released their foray into keyword research. Dubbed “key-word Explorer” (or KWE), the goal of the device is to take customers via the complete research method even as supplying metrics and scoring to resource users in their keyword choice. blog comments services

    ReplyDelete
  8. Are you looking for means to popularize your site on the Internet? The first thing to do is approach a reputable SEO company as they will optimize your site so that search engines can easily find it during searches. However, you should be careful in choosing an SEO company as only then will you gain the complete benefits of implementing SEO. Seo Company Boulder

    ReplyDelete
  9. Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though. Local SEO

    ReplyDelete
  10. Hello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. Dynamic Marketing

    ReplyDelete
  11. Vancouver SEO Agency offers complete business listings that let you have dofollow links. This is great for your business and drives up your sites rankings. dofollow business listings sites 2018

    ReplyDelete
  12. Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. google algorithm changes 2018

    ReplyDelete
  13. This blog totally steps away from all those generic and symbolizes what well-written truly looks like.
    https://qualityseopackages.com/hire-virtual-assistants-coworkers/

    ReplyDelete
  14. it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity.. buy quality backlinks

    ReplyDelete
  15. Can nicely write on similar topics! Welcome to here you'll find out how it should look.
    mason soiza

    ReplyDelete
  16. Love what you're doing here guys, keep it up!.. wordpress seo

    ReplyDelete
  17. I read a article under the same title some time ago, but this articles quality is much, much better. How you do this.. How to Block All WordPress Generated Pages from Being Seen in SEO?

    ReplyDelete
  18. This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. link building packages

    ReplyDelete
  19. Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. go

    ReplyDelete
  20. Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website. compumarkerting.es

    ReplyDelete
  21. Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. marketing to china

    ReplyDelete
  22. I think that thanks for the valuabe information and insights you have so provided here. Website Designer

    ReplyDelete
  23. Great knowledge, do anyone mind merely reference back to it cheap seo packages

    ReplyDelete
  24. Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us.
    seorango

    ReplyDelete
  25. So how has this been achieved?. The answer is simple - backlinks. There are literally hundreds of thousands of sites that link to the adobe acrobat download page. ralevant backlink

    ReplyDelete
  26. At the point when they are put there they give you a connect to your site that can be seen to every one of the guests of the site.SEO service Pakisan

    ReplyDelete
  27. Watchword Should Attract More Visitors. While you are making your website page content catchphrase thick remember that it must be made a decision .blog comments service in 1$

    ReplyDelete
  28. will have a huge impact your search rankings. This will also boost the amount of traffic to your site. ralevant backlink

    ReplyDelete
  29. I have read your article, it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it.. SEO Services

    ReplyDelete
  30. Dapatkan informasi lengkap seputar togel online seperti pengeluaran sgp, hasil sgp, togel singapore dan prediksi singapore disini : https://judionline.tv/togel/, jangan lupa ya !!!

    ReplyDelete
  31. situs judi online dengan permainan togel online dengan pasaran togel terbaik yaitu togel singapore disini : notogelsingapore

    ReplyDelete
  32. A vital source for the audience that takes the reader step by step.
    podcast

    ReplyDelete
  33. situs poker qq online terbaik http://pokerqq.live/index.htm
    agen dominoqq online terpercaya http://domino-qq.live
    9 pkv games terbaik http://164.68.99.37/

    forum syair hk , syair sgp , syair sidney terlengkap
    http://syairprediksi.xyz/
    http://syairgambar.xyz/

    untuk melihat paito hk,data hk,pengeluaran hk,keluaran hk
    kunjungi situs kami : https://paito-hkg.xyz/
    https://paito-sgp.live/

    ReplyDelete
  34. HOT NEWS di bandarqq dan dominoqq kami. bonus besar-besaran menunggu anda. segera bergabung bersama kami dan main game nya. http://202.95.10.87/app/Default0.aspx?lang=id

    ReplyDelete
  35. terima kasih informasinya


    hasilkan banyak uang melimpah dan raih berbagai keuntungan hanya dengan bermain pkv games melalui gadget dan coba raih kesempatan besar untuk memperbaiki ekonomi anda
    daftar sekarang juga di situs pkv terbaik bandarq228 http://180.215.13.119/

    ReplyDelete
  36. cari pendapatan dengan cepat, hanya dengan bermain bandarqq dan dominoqq di website kami, dengan deposit yang masih bisa di jangkau. http://dominoqqme.com/

    ReplyDelete
  37. layanan jasa antar barang dan cargo murah, klik disini https://www.indonekargo.com/

    ReplyDelete
  38. kami menyediakan berbagai macam permainan yang menyediakan banyak keuntungan. kunjungi sekarang juga : http://216.83.47.126/

    ReplyDelete
  39. situs slot online paling lengkap di indonesia, anda bisa main langsung lewat hp android. langsung saja main slot online melalui website http://18.139.128.96/

    ReplyDelete
  40. Bandar Togel Pasaran Singapore, SGP Pools Dan Togel Hongkong Dengan Minimal Deposit Hanya RP 10ribu. langsung saja kunjungi website togel online http://178.128.105.64/

    ReplyDelete
  41. anda akan memperoleh bonus member baru jika langsung bergabung dengan kami di website bandarqq, pkv games dan dominoqq sekarang

    http://www.e-ktp.com/

    ReplyDelete