Thursday, June 15, 2017

Digital Marketing Frameworks

There are two main digital marketing frameworks recommended by Udacity Digital Marketing Nanodegree curriculum. One of them is customer journey

5 Stages of Customer Journey

Awareness, Interest, Desire, Action, Post Action are the four pillars of customer journey. Initially during awareness stage, customers' intent to purchase or action is low. They are just beginning to get exposure to your brand. A banner ad may be sufficient. In the interest and desire stage, the customer's intent is clear but you may still need to win the user over from competitors. You may want to advertise a comparison chart (like the one on Amazon product page) to highlight your advantages. Or give a value proposition pitch: competitor A solves problem A, we solve problem B with expertise (value proposition framework Geoffrey Moore author of Crossing the Chasm). Depend on the stage of the customer's journey, the ad format and marketing objective should be different. 




Use persona to inform each advertising campaign

Develop customer personas and use it to plan out advertising campaigns

When What Where Marketing Framework

Use the when what where to understand your marketing strategy, plan out your tactics and the goals for marketing. 


4 comments:

  1. If you don"t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries
    How big is the move to internet commerce

    ReplyDelete
  2. You have shared about the framework of digital marketing, It is the five journey of customers which says the review. Visit on the leading digital marketing agency to get the marketing solutions. Digital Marketing Agency Nj

    ReplyDelete
  3. I wish more authors of this type of content would take the time you did to research and write so well. I am very impressed with your vision and insight. digital marketing service in India

    ReplyDelete
  4. terima kasih atas informasinya


    dapatkan uang melimpah melalui gadget anda hanya dengan bermain dominoqq di situs kami yang terbukti membayar dan sudah banyak yang mendapatkan keuntungan berkali-kali lipat
    sekarang giliran anda membuktikannya
    daftar sekarang di http://180.215.13.115

    ReplyDelete