Luxurious brands like Louis Vuitton, Gucci make limited edition products that are culturally meaningful for their Chinese customers in order to woo those rising affluent customers. These limited edition products include stationery, red pocket, stickers and more. Even McDonald's designed its own red pockets for Chinese customers. Chinese Lunar New Year Celebrations usually include seniors giving red pocket money to the young and also red pocket exchanges among family, friends and business contacts. Marketing in China? Check out our WeChat marketing series.
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Thursday, April 5, 2018
Luxurious Brands Woo Chinese Customers with Limited Edition Products and Memorabilia
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